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Livelihood Creation Webinar

Merchandising and Marketing of Handcrafted Goods: Challenges and Solutions in the Physical and Online Markets

Thursday, January 7, 2015. 6.00 pm to 7:00 pm IST

The webinar will address:

  • Innovation in design and product ranges and supply chain
  • Capturing larger audiences and potential customers online and offline
  • Principles of merchandizing that can add value to marketing efforts

This is the second in a series of monthly webinars on the handicrafts and handlooms sector until December 2016. Every webinar in this series is completely free of cost.

This webinar is for practitioners in the handicrafts and handlooms sectors and all those who are interested in knowing more about the current state of the sector and the immense potential it holds for rural livelihood creation.

Speakers will include representatives from handicraft and handloom retail ventures.